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Five tips for launching a new brand
Before their major media launch, Dixu had been in existence for a couple of years. However, practically nobody knew about them, and their operations were very small-scale. Nonetheless, we had developed a…
August 18, 2021 -
Each euro invested in marketing will generate more than three euros, but only when striking the right balance
Results show that advertising creates an average gross profit of €3.24 per every euro invested in it, and the period of its impact is very long, up to three years. The challenge,…
August 18, 2021 -
Financing a media budget increases marketing return on investment
Financing always comes at a price, however. Does financing a media budget thereby increase marketing costs? No, the opposite is true – marketing becomes more efficient, says Foppa founding partner and CEO…
August 18, 2021
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