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There are all sorts of media, but how do you choose the best option?
Once you’ve decided to invest in advertising beyond your own channels, having obtained the funds through financing or using your savings, it’s time to consider what you want to invest your money…
August 20, 2021 -
Equity, debt or revenue-based financing (RBF)?
Marketing is an effective driver of growth, but the payback period is long. Accelerating revenue growth requires front-end-weighted investments that will encumber finances. So growth often has to be financed — but…
August 18, 2021 -
Five tips for launching a new brand
Before their major media launch, Dixu had been in existence for a couple of years. However, practically nobody knew about them, and their operations were very small-scale. Nonetheless, we had developed a…
August 18, 2021 -
Each euro invested in marketing will generate more than three euros, but only when striking the right balance
Results show that advertising creates an average gross profit of €3.24 per every euro invested in it, and the period of its impact is very long, up to three years. The challenge,…
August 18, 2021 -
Financing a media budget increases marketing return on investment
Financing always comes at a price, however. Does financing a media budget thereby increase marketing costs? No, the opposite is true – marketing becomes more efficient, says Foppa founding partner and CEO…
August 18, 2021
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- There are all sorts of media, but how do you choose the best option?
- Equity, debt or revenue-based financing (RBF)?