Here’s how easy it is
You get a media budget that maximises your revenue growth.
You pay for your media budget based on your revenue growth.
The agreement ends when your revenue has grown as planned and the repayment cap has been reached.
Benefits for startup companies
Increase your media budget
with less stress on your finances.
No warrants, no dilution.
Expert support for
media planning and buying.
Frequently asked questions
Does the target company need to have expertise in media strategy or planning?
No. Our experts will help you find the best possible media selection to support your growth. Our expert support for media planning and buying is available to you at no additional charge for the entire duration of the contract.
Does Foppa fund the design and production of advertising content?
As a general rule, we do not fund the design or production of advertising. We expect the target company to have its own or external resources ready for the design and production of quality content. If these are not available, our professionals will help you find the right partner for your company.
Does Foppa media financing affect the holdings of the current owners of the target company?
We operate with the revenue-based financing (RBF) model. This means we do not assume any holdings in the target companies we fund.
How big a media budget can be obtained through Foppa, and how long are Foppa’s media financing agreements?
In principle, there is no upper limit on the media budget. The size of the budget is determined by the growth potential, size class and target market of the target company. The typical duration of a media financing agreement is three to five years.
Can Foppa pilot media funding in any way?
Yes, this can be done. A lighter pilot model can be developed in the beginning to get things moving.
Can any company become a customer of Foppa, or do you only finance certain types of companies?
We mainly focus on B2C brands with a wide target group. The company may operate in any industry. It is possible to finance B2B companies if the target group of the company is large enough.